#39 the making of netnets ft. founder Kim D'Aria
how a slip-up grew into a well-loved business
I love a handmade small business moment. To see a brand find its footing and take each step unhurried, constantly selling out and keeping its followers yearning for more, has its own kind of satisfaction. When it comes to collaborations, they feel personal rather than purely transactional.
netnets, a brand of hand-knotted bottle holders, slings, and key rings, is a key example of this. The venture that began as a personal project has since landed commissions with renowned design and lifestyle brands like Only NY, Yowie in Philly, and Soft Services.
Kim D’Aria, the one-woman show behind it, a San Francisco native who currently lives in Brooklyn, lets us in on how she keeps things fresh. She also references creative friends who inspire her, hinting at future projects. Notably, Kim makes known that netnets was created by accident in 2021. How? Keep reading.
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